the process
Four stages
Weeks for an assessment alone; months for a full setup with training.
01
We take stock
One free hour. Nothing to prepare, no vocabulary needed.
02
We assess
What works, what doesn't, what it costs, what order to fix it in.
03
We build
Setup, connections, compliance — with progress you can repeat internally.
04
We hand over the keys
Training and documentation. The setup is yours and runs without us.
the difference
Why not just use an agency?
Agencies are good at their job. It just isn't this job.
An agency
- —Plans, buys and reports on your media
- —Keeps the technical layer on their side
- —You start from scratch if you leave
- —Paid for as long as it continues
Passerelle Consulting
- →Builds the capability inside your team
- →Tools and logins in your name
- →Your team trained to run it
- →No commission on your ad spend
frequently asked
What we get asked most
Do we have to fire our agency?
No, and it's rarely a good idea. Most clients keep their agency for creative and day-to-day work, and bring only the technical side in-house.
Are we too small for this?
It's about ad budget, not company size. Below a certain spend this costs more than it returns — and we'll say so rather than sell you an engagement.
Nobody here is technical. A problem?
No — it's the usual situation, and why training is part of the work. Translating is our job, not your job to guess.
What does it cost?
A fixed fee per stage, agreed in advance — never a percentage of your ad spend. We quote after the assessment. The first conversation is free.
The first step is just a conversation
One hour, free, no commitment.