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We worked inside these platforms before advising on them

Career roles at the companies that build them — across support, solutions and engineering.

background

Time spent in the engine room

fig. 2 — where that experience sits the chain your budget travels down
SELL SIDE BUY SIDE Scope3 the AI layer on top TripleLift publisher side PubMatic marketplace Martin DSP advertiser side

Most consultants have only ever stood at one end of this chain. We have worked at three points along it.

in practice

What that means for you

We know when you're being told stories

"Impossible", "too complex", "too expensive" — we've worked on that kind of system.

We sell no tools

No platform commission, no cut of your spend. No motive behind the advice.

We speak your language

You should be able to repeat what we told you, in your own words, in a meeting.

the name

Why "Passerelle"

A footbridge joins two banks and is crossed in both directions. Our job is to walk you across — then let you cross on your own.

Rather discuss it in person?

Paris and New York. Clients across France, Europe and the US.

Get in touch